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Thursday, April 28, 2016

One Life/Live Them. With Remy Martin...


A lifestyle, rather than a singular life path. Break free from one-dimensional monotony and dare to live a richer, larger life by seizing all opportunities and celebrating all your talents, all your passions. One life. Live them...

Remy Martin, the iconic brand of premium cognac built behind three hundred years of passion and commitment, recently launched its new campaign, One Life/Live Them, advocating a multi-faceted lifestyle. The new campaign embodies a new generation's call to go beyond being just defined by one talent or skill, but leading multi-dimensional lifestyles for a richer experience.

Held at the classy Jaguar Lifestyle Center at The Fort, Remy Martin's new campaign launch forged an even deeper and more meaningful connection with its loyal consumers with its One Life/Live Them campaign. Work, play, passion, and vision, core elements that define today's generation. And the Remy Martin consumer. 


Spotted at the Remy Martin Campaign Launch, Jonathan Crespi and wife Stephanie Zubiri-Crespi, noted chef and TV host, one of the metro's multi-talented couples, and a perfect example of today's multi-faceted personalities pursuing different passions. It's these different pursuits that define a Remy Martin lifestyle, with multiple layers adding to a colorful tapestry and living life to the fullest.


At the launch, guests were served a variety of Remy Martin-based cocktails, while others mixed their own cocktails adding a cool interactive spin to the Remy Martin experience.

The refreshing blend of Remy Martin cognac, apple juice, cucumber syrup, and freshly squeezed lemon combined for a soothing libation, garnished with a slice of fresh cucumber and mint. And there's nothing quite like mixing your own Remy Martin cocktail to get you in the One Life/Live Them mindset in no time.

Then, the lights dimmed as a spotlight focused on an elegant Jaguar XJ (L) moving gently toward the stage, a dramatic entrance for the evening's host, Tessa Prieto-Valdez (R). A multi-talented personality herself, the evening takes on a cool celebratory vibe as Tessa Prieto-Valdez takes the stage...


Tessa Prieto-Valdez then revealed Remy Martin's newest TV Spot featuring Jeremy Renner, the multi-faceted actor, producer, singer, musician, and home renovator. "Actor/Producer/Renovator/ Musician, Jeremy Renner is the ideal representative for the Brand's One Live/Live Them campaign," said Eric Vallat, CEO of Remy Martin. "This is a new chapter in the history of Remy Martin, and we're delighted to be working with a personality who perfectly embodies the lifestyle that we are celebrating."


Supporting the new campaign for Remy Martin is a cast of prominent local personalities sharing the same passion for a multi-faceted lifestyle, consistent with Remy Martin's brand personality. Meet Remy Martin Philippines' brand ambassadors, each one personifying the multi-faceted lifestyle and brand philosophy of Remy Martin (L-R), led by Attorney Karen Jimeno, prominent lawyer, TV host and motoring columnist; Melo Esguerra, leading lifestyle journalist, equal rights advocate, and world traveller; Carlo Calma, top restaurateur and architect; Jonathan Crespi, successful marketing specialist and entrepreneur; and good friend Spanky Enriquez, prominent lifestyle blogger, journalist, and TV host. Each one is a known influencer in his or her many fields, typifying the new generation of achievers.


Wellington Soong (center), the man behind the metro's luxurious car dealerships Jaguar, Land Rover, Maserratti, and Ferrari, joins Tessa Prieto Valdez and Remy Martin Philippines' Brand Ambassadors for a final toast of the evening. Ready to embrace a richer, multi-faceted life? One Life/Live Them, and let Remy Martin take you there...

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