A kind word here and a good deed there, it all goes a long way. One wine brand takes it a few steps further...
Barefoot Wines recently launched The Barefoot ARK Kick-Off at Gourmet Gypsy Art Cafe last August 29, 2019 advocating massive positive change through little acts of kindness. The unique Acts of Random Kindness (ARK) campaign is a timely social media movement aimed at promoting, encouraging and motivating people to perform small acts of kindness through the Barefoot ARK social media pages. The novel campaign built around positivity is consistent with the brand character of Barefoot Wines, a specialty wine brand from California known for its distinctly fun and casual personality as well as pioneering worthy-cause marketing. These values have helped Barefoot Wines earn the distinction as America's Most Beloved No. 1 Wine Brand. Time to stop whining, and start wining for good vibes with Barefoot Wines...