#DangerouslyAddictive and #DangerouslyMasarap: Irvin's Salted Egg Potato Chips

Open a bag and you just can't stop...

It's a story that began ten years ago with Irvin's Seafood Restaurant in Singapore's River Valley known for their signature Salted Egg Crabs. The dish was so popular, they began making salted egg snacks sold in bottles leading to the now famous Irvin's Salted Egg Potato Chips and exciting new variants like Irvin's Salted Egg Fish Skin. Taking this uniquely Singaporean flavor beyond the usual savory dishes, now you can simply open up a bag of Irvin's Salted Egg for some serious snacking but be warned, it's #DangerouslyAddictive...  

Over the holidays, I received a Holiday Box from Irvin's Salted Egg containing three big bags of dangerously addictive chips. Time for some serious holiday snacking. And here's even more good news. The Irvin's Salted Egg Pop-Up in Trinoma (3/F near Mango) and Greenbelt 5 (2/F beside TXN Corner) is extended until January.

It's one of those distinctly cultural crossovers that's fast becoming a global culinary trend. The uniqueness of the rich, creamy, mildly salty and deep earthy notes of salted egg is the traditional base for the Chinese mooncake and a variety of dimsum, but it's now used in everything from seafood to fried chicken. And Irvin's knows salted egg. From their restaurant experience with the best-selling Salted Egg Crab dish, Irvin's goes even further venturing into snacks with the Irvin's Salted Egg Potato Chips (P 320 Small 105g/P 640 Big 230g). And since then, the Singaporean brand has become a cult favorite with stores in Hong Kong, South Korea and Taiwan. In Manila, you can find outlets of Irvin's Salted Egg at SM Megamall, Bonifacio Global City and SM Mall of Asia.

Addictive? Dangerously so. And why not? The paper-thin and crisp potatoes are the perfect base for the familiar salted egg flavor combining both salty and mildly sweet notes, rich and creamy umami flavors with just a hint of spice with each tasty bite. As your main snack or side dish, Irvin's Salted Egg Potato Chips coats your palate with layers of richness that you just can't get enough of, so get your own bag.

Sprinkled with deep-fried and crisp curry leaves for even more flavor, a small bag just isn't enough so go big. Handcrafted in Singapore using the freshest ingredients with no preservatives, Irvin's Salted Egg products are also Halal-certified.

The versatility of the salted egg flavor base is highlighted in another innovative product...

...Irvin's Salted Egg Fish Skin (P 320 Small P 105/P 640 Big 230g), a tasty snack but not your usual chips. Seafood always paired well with salted egg, and the crispy fish skin snack by Irvin's offers yet another unique snack experience.

Made from the skin of the Pangasius Dory deep-fried to crispy perfection and coated with salted egg, the flavors are deeper than the original potato variant. Thicker with more intense notes, the salted egg tempers the fishy hints. 

But just like the original, you just can't stop once you start with a bag. Both flavor and texture come together with each bite, capped by the rich notes of the salted egg. Grab a bag, and find out for yourself just how #DangerouslyAddictive and #DangerouslyMasarap Irvin's Salted Egg Potato Chips and Irvin's Salted Egg Fish Skin are as I reach out for another piece...

For more on Irvin's Salted Egg, check out their FB Page at https://www.facebook.com/irvinsaltedeggph/ on their pop-up locations and schedules.

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