Bring Your Own Cup: 7-Eleven Promotes Sustainability with Good Coffee, Good Habits Campaign

When enjoying a cup of coffee means more than just momentary break from the hectic pace and takes on a relevant and timely cause, then that's Good Coffee, Good Habits. Bring your own cup, savor your caffeine fix and let's talk sustainability at 7-Eleven...

Global coffee consumption continues to grow year after year and the local coffee culture has kept pace with the worldwide trend as evidenced by the increasing number of both local and international options. At 7-Eleven, coffee is taken quite seriously with its wide selection of coffee offerings including City Cafe, City Prima and !+? Cafe Reserve making deliciously brewed quality coffee accessible and affordable. After all, 7-Eleven has been your trusted neighbor all these years and the brand knows and understands your coffee cravings. And 7-Eleven takes your love for coffee up a notch with the launch of Good Coffee, Good Habits advocating sustainability. Now let's grab a cup of coffee at 7-Eleven, shall we? 

Photo provided by 7-Eleven

Our typical day always starts with a soothing cup of coffee, and depending on how the rest of the day unfolds we often grab another at different times of the day when we need that refreshing pick-me-up. With over four thousand stores around the country, a satisfying cup of good coffee is always nearby at your favorite and trusted neighbor. 7-Eleven always saves the day when it comes to quality yet affordable coffee. 

At the core of 7-Eleven's Good Coffee, Good Habits campaign initiative urging customers to bring their own cups blending the universal love for coffee and their daily coffee habits with more sustainable practices is of course, quality coffee. At 7-Eleven, you can enjoy a good cup of coffee without busting your wallet starting at P 35 for a Small Americano. Quality and value for money remain the uncompromising pillars at 7-Eleven, and it's this approach that has endeared everyone's favorite and trusted neighbor among its loyal customer base. 

The opening of 7-Eleven's milestone 4000th branch at Newport City in celebration of four decades reflects the brand's founding promise in offering the best quality and value proposition making it top-of-mind in any neighborhood. But it also showcases 7-Eleven's aim of transforming your coffee experience with its premium !+? Cafe Reserve (for more on !+? Cafe Reserve, see my post Forty Years and Four Thousand Stores Later, 7-Eleven Remains The Neighbor You Can Count On from November last year). But 7-Eleven goes a step further with its advocacy for sustainability...

...with the Good Coffee, Good Habits campaign. The campaign marks the brand's steadfast commitment to a greener earth encouraging seemingly small everyday actions with lasting effect toward sustainability. Everything and anything has to start somewhere with the end goal of sustainability beginning with that first step. Loyal customers and coffee lovers can chip in with the option to make their coffee habit environmentally friendly by reducing single-use waste while being rewarded with a cool discount up to P 5 on their coffee purchases. With the Good Coffee, Good Habits campaign, every cup enjoyed brings excellent value and savings as well as promoting a cleaner more sustainable environment. Everybody wins with the Good Coffee, Good Habits initiative by 7-Eleven. Now that calls for a refreshing cup...

Photo provided by 7-Eleven

But first, bring your own cup. It's simple and easy to avail of the special discount at 7-Eleven. All you need to do is bring your reusable tumblers on your next coffee break, fill with your coffee pick from 7-Eleven's selection, and pay at the counter where the discount will be automatically applied. Easy, right? And here's even more good news. To make the sustainability initiative more inclusive, you can bring tumblers of any size as long as it can be tilted to fit the machine's opening. Or you can simplify the process by purchasing reusable tumblers available in-store at 7-Eleven. 

When you bring your own reusable tumbler, you can enjoy discounts from the Good Coffee, Good Habits program with 7-Eleven's coffee offerings from City Cafe, City Prima and !+? Cafe Reserve. Now that you know, bring your own cup on the next coffee run. 

Your daily coffee habit is an intensely personal reward to yourself for a job well done or the much-needed extra push to get through a long day. At 7-Eleven, the simple pleasures and enjoyment of good coffee brings its own reward with a cool discount if you bring your own reusable tumbler leading to a sustainable environment. Everybody wins. And it all starts with the small things and that first step. Coffee? Bring your own cup, enjoy the discount and do your part towards a better greener world at 7-Eleven...

For more on the newest offering from 7-Eleven and other updates, visit their FB Page and IG Feed at https://www.facebook.com/711philippines and https://www.instagram.com/711ph/.

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