Saturday, February 7, 2015

LOUIS XIII Embarks on an Epic Quest for a Legend

The deep amber hue releases a distinct bouquet that immediately warms the senses, and a single sip delivers a century of expertise and craftsmanship in bold yet elegant and velvety smooth notes that can only come from a true legend. From the day it was created back in 1874 at the House of Remy Martin, LOUIS XIII was destined to be a legend. The iconic elixir has gained a worldwide reputation as a symbol of French excellence, the preferred cognac of choice at royal courts from the past to the boardroom of today's captains of industry, consecrating it as the true King of Cognac. Its revered place as the world's best will once again be validated with a unique quest for a true legend...

To celebrate its 140th Anniversary, LOUIS XIII Cognac launched its "Quest for a Legend", a unique worldwide search to unveil a rare hidden gem, the rarest and oldest premium LOUIS XIII Cognac.

It's been said that LOUIS XIII reflects a century in a bottle, as it takes at least a hundred years of meticulous and precise craftsmanship to masterfully blend 1,200 eaux-de-vie bottled in each exquisite decanter. The decanter itself is a delicate work of art, inspired by a flask found on an ancient French battlefield more than four centuries ago, recreated with the finest crystal. The neck is then adorned with 24-carat gold and individually numbered before being filled with the precious cognac (for more on the legendary LOUIS XIII, check out my previous post here at

The worldwide quest was launched at The Tasting Room located at the new City of Dreams. The sophisticated elegance of The Tasting Room served as an appropriate backdrop for the King of Cognac's epic quest for a legend.  

The "Quest for a Legend" is a worldwide search for the rarest LOUIS XIII decanter on earth, starting in the emerging Asian market commencing first in Singapore, Malaysia, India, and the Philippines before proceeding to other parts of the world. The House of LOUIS XIII invites private collectors to unveil their treasures in the first ever quest for the oldest and best preserved decanter of LOUIS XIII, providing a concrete link from the past with the rich heritage of the iconic brand.

"The Quest for a Legend', offers LOUIS XIII fans and collectors the chance to be part of the brand's history. It is a chance to unite devotees of legacy, craftsmanship, beauty, history, adventure, and legend. The Quest is not a race against time, it is time itself that we are after," said Ludovic du Plessis, Global Executive Director of LOUIS XIII.

But before you start rummaging through your grandfather's bar, take note of the specific guidelines for the competition:

Quest for a Legend Mechanics:
  • Contest entry period is between 3 February 2015 to 31 March 2015.
  • To enter the competition, participants must send photos of their unopened LOUIS XIII bottle via SMS Text, Whatsapp or to the local Remy Martin office. Entries can also be submitted online at
  • Participants need to provide their full name, age, ID, contact information, nationality and details on how they obtained the bottle of LOUIS XIII.
  • Participants can submit more than one bottle. 
  • The LOUIS XIII Team will follow up with each submission individually. 
  • The winner will be chosen by an expert committee who will assess each bottle with a set criteria.
  • Remy Cointreau International (RCI) reserves the right to make the final decision.
Terms & Conditions
  • Must be the legal owner of the bottle.
  • Must be citizens or residents of the participating countries in SEAMI.
  • Must be 18 years and above, 25 years of age in India.
  • Must agree to absolve LOUIS XIII/RCI from any liability with regard to handling of the entry bottle.
  • The bottle must be unopened, with at least 50% of original liquid (this will be verified by RCI and the House of Remy Martin).
The prize is a trip to the Remy Martin Estate in Cognac, France which includes:
  • Two return Business Class air tickets.
  • Two First Class return train tickets between Paris and Angouleme.
  • Car pick-up transfer to the Estate.
  • A hosted lunch at the Estate.
  • Guided Tour of the Estate grounds, cellars and distillery.
  • A tasting of LOUIS XIII and Dinner.
  • One night's accommodation in Cognac.
Full terms and conditions will be made available at a later date.  The Quest will also be online with exclusive video content which can be viewed on and will be supported by the hashtag "#QuestforaLegend" and "#LOUISXIII."   

Marie-Amelie Jacquet, Financial Planning and Analysis Manager, Global Trade Retail Division Remy Cointreau, and the fourth generation of the Heriard Dubreuil family which has run the Remy Martin cognac house for over ninety years, shared her passion in preserving the heritage of the brand, and the family's legacy with its loyal customers and connoisseurs. As I listened, you could feel the richness of the brand's history, with Marie-Amelie Jacquet representing the continuing thread that binds the story of LOUIS XIII.

Christophe Bourrie, LOUIS XIII's Regional Director for Southeast Asia, India and Middle East, detailed the basic guidelines for the unique promotion. "We are proud to be the first region to lead the 'Quest for a Legend', in search of the rarest and most unique decanter. LOUIS XIII set foot on the shores of Singapore, Calcutta and Penang in 1881, and by 1883 it had reached Manila", added Christophe Bourrie, an indication that the oldest bottle of LOUIS XIII may be found closer to home...time to go through your grandfather's collection.

The King of Cognac deserves a proper vessel, its very own iconic glass designed by Christophe Pillet using the finest crystal. Each cut and groove illuminates the deep golden amber hue of LOUIS XIII even in the faintest light, giving it an ethereal glow.

The distinct glass designed by Christophe Pillet comes to life once poured with LOUIS XIII. A single sip unleashes the full potential of the complex blend of 1,200 eaux-de-vie, ranging from aromatic flowery notes with citrus hints, dried fruits, honey, and bold spices like nutmeg, with each distinct nuance playing an elaborate medley of flavors that linger long after the first sip. Yet each sip is unique, bringing different layers of flavors that make each sip a personal journey of discovery. And there's noting quite like it. The culmination of three generations of cellar masters, a century in a bottle, savored in every sip.

Also on display that evening was the Second Edition of the Rare Cask Collection, a unique and exceptional tiercon in its elegant black crystal decanter by Baccarat, limited to only 738 decanters worldwide. The Rare Cask is yet another example of LOUIS XIII's continued commitment to excellence, cementing its stature as the King of Cognac.

An elegant dinner at The Tasting Room, capped by LOUIS XIII, and it definitely can't get better than that. LOUIS XIII's "Quest for a Legend" is affirmation of the brand's iconic imagery and identity, binding its rich history and heritage with its legacy as the King of Cognac. Finding the oldest decanter of LOUIS XIII, and the story behind it, should further strengthen the brand's equity, and at the very least, offer some interesting conversation over some cognac with friends. Start your own quest with LOUIS XIII, and experience a legend...

For more information on LOUIS XIII and the Quest for a Legend Contest, you may contact Remy Cointreau International at 556-8721 or 22 and 828-1345 plus the following additional contact details:

SMS Contact: +63-920-915-5443
Whatsapp: +63-920-915-5443

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