#CertifiedRealHalalGoodness: Flavorful Blessings with Halal Done Right from AlBarakah Philippines

Food they say is a story of culture, history, geography, human migration and even religion on a plate. Experiencing authentic cuisine offers a unique, real and immersive sensory perspective of a culture, weaving both tradition and evolving culinary practices with each tasty bite. The food we serve sometimes goes even much deeper anchored on our core beliefs and faith. It's time to take a closer look at real Halal offerings done right... 

From canned meat and vegetables, coffee, rice, beverages and snacks, AlBarakah Philippines promises an extensive range of flavorful options and accessibility with its initial and still growing certified Halal product line to the local culinary landscape. But the vision behind AlBarakah goes beyond the Muslim market casting a wider net for all communities hinged on delicious and great-tasting products. Soon available at supermarket shelves by next year, guests enjoyed a flavorful preview at the formal launch dubbed "An Arabian Nights Feast" at Crowne Plaza. Read on for a taste of #CertifiedRealHalalGoodness...

Finding real certified Halal offerings can be a challenge and finding available options that tastes good too is rarer still. AlBarakah Philippines aims to address this with their range of products providing ease of access with availability in retail outlets. In addition to being certified Halal, AlBarakah Philippines takes flavors seriously which you'll soon discover and experience in their line of products. "My fellow Muslims and I didn't always have the easiest time adhering to our dietary principles," explained AlBarakah CEO Ameerah Tamundong. "We wanted to eradicate that problem for all our fellow Muslims by providing an easily accessible source for great tasting and healthy Halal products." For the local Muslim community, the entry of AlBarakah in the country's retail and culinary scene is nothing short of a much-awaited blessing. It's no coincidence that the name of the brand means "blessing."

More than just being Halal certified, AlBarakah adds yet another intricate layer to the colorful weave of local cuisine. "Good food is one of the universal languages of the Pinoy experience," shared Ameerah Tamundong. "And at AlBarakah, first and foremost, we make good food. On top of ensuring the gratification of my fellow Muslims, we also hope to offer new and flavorful options to Pinoy foodies on the look-out for delicious meals." 

Photo provided by AlBarakah Philippines

That evening, the ballroom at Crowne Plaza was transformed with a dazzling display of lights straight out from the pages of Arabian Nights as a fitting stage for the launch of the #CertifiedRealHalalGoodness offerings of AlBarakah Philippines. 

At the formal launch and preview of AlBarakah Philippines, valuable insights were shared on the current state of the halal economy including the availability of real Halal offerings. Halal food is part of the fundamental belief in Islam based on the binary principle of "permissible" as opposed to "forbidden" food or haram following Islamic teachings and practices. Purity is ensured with food made, produced, manufactured, processed and stored using machinery, equipment and utensils cleaned according to Islamic law and free from any component that Muslims are prohibited from eating according to Islamic law. The way raw ingredients are prepared must adhere to Islamic principles including the way meats are processed following the ethical treatment of animals. There are a number of certifying bodies tasked with ensuring each food item is halal in the country, and AlBarakah takes all the necessary steps in the authenticity and integrity of their product line. 

In a casual panel discussion, religious leaders from the academe and local government tackled relevant issues on the state of the Halal economy in the country specifically the accessibilty of Halal food options. The discussion revealed valuable insights not only on the availability of Halal options but on the quality and flavors of Halal offerings. It's this fine and delicately balance on product integrity and flavor where AlBarakah Philippines aims to change the game in the local food scene. And that's Halal done right for #CertifiedRealHalalGoodness.

The product offerings from AlBarakah Philippines include a wide range of tempting options starting with Crunchy Protein Bites, a plant-based protein bar made with 81% peanut butter, almonds and seeds. Not too sweet, the delectable crunch is soon followed by a deep nutty richness that lingers long on the palate. The bite-sized bar just powers you up for the day ahead with its natural flavors. 

Photo provided by AlBarakah Philippines

A timely surprise awaits once you open the Crunchy Protein Bites with a positive message to complete the experience. The pleasures of the palate is a reconnection with tradition and fond memories and AlBarakah Philippines sets the tone with a positive note and the right motivation. 

The medley of nuts packs the crunch while the layer of chocolate and peanut butter brings a flavorful depth to complete the flavors. The tasty snack is just a prelude to even more tempting flavors from AlBarakah Philippines. One more Crunchy Protein Bites? Yes, please...

Then, there's the savory canned meat line from AlBarakah Philippines led by the Premium Shredded Corned Beef and the Premium Minced Corned Beef. Who doesn't love a can of good quality corned beef, right? AlBarakah barges into the competitive canned corned beef category currently dominated by both local and foreign brands with the certified Halal seal setting it apart from the rest. It's this unique differentiation that gives the AlBarakah Premium Shredded Corned Beef and Premium Minced Corned Beef an entry point to the established segment of corned beef options in the local retail scene. 

The AlBarakah Premium Shredded Corned Beef offers a finer and juicy consistency versus the usual brands making it the ideal option with steaming white rice or garlic fried rice for a fast yet hearty and sumptuous meal. Corned beef fans may find the AlBarakah Premium Shredded Corned Beef just a bit too soft without the usual bite from the strings of beef strands but the flavor is there to satisfy your corned beef cravings. Properly seasoned with the deep, bold and beefy flavors we love, the AlBarakah Premium Shredded Corned Beef hits all the right notes in my book. 

In contrast, the AlBarakah Premium Minced Corned Beef has an even finer and juicier texture making it the perfect option for a comforting serving of corned beef hash with potatoes. The fine and delicate consistency just melts on the palate releasing a vibrant burst of savory beefy richness. 

From a texture standpoint, AlBarakah's rendition of the popular canned staple offers a refreshingly different and distinct finish while scoring high on flavors. Certified Halal with full-on flavors? Check. The savory duo of corned beef offerings from AlBarakah Philippines is a welcome addition to your favorite supermarket shelves and the home pantry. 

After a savory meal, there's just nothing like the bold yet soothing notes and aroma of coffee. AlBarakah Philippines has that covered too with their AlBarakah 3-in-1 Brown and White Coffee. 

Photo provided by AlBarakah Philippines

From planting to harvesting, roasting and packing, AlBarakah Philippines ensures each step in the lengthy production process for their line of coffee offerings adhere to the principles of the faith. 

From the robust and flavor-forward notes of the AlBarakah Brown Coffee...

...to the sweet creamy notes of the AlBarakah White Coffee, AlBarakah is more than ready for the local retail scene with their 3-in-1 Coffee offerings. 

In today's highly globalized scene driven by social media, tastes and preference continue to evolve while expectations are elevated as consumers demand more from their usual staples. AlBarakah Philippines satisfies both adherence to the fundamentals of Islam as well as deliver on quality and flavor with each of their products. 

AlBarakah Philippines sets the stage for Filipinos of all creeds to discover and appreciate the taste of real Halal with its extensive line of offerings from canned meat, canned vegetables, coffee, rice, beverages and snacks. The new products also offer a glimpse at a culture and its traditions for a unique flavor experience, adding yet another colorful layer to the tapestry of the country's local flavors. 

For more on the certified Halal product offerings of Al Barakah Philippines, visit their FB Page and IG Feed at https://www.facebook.com/people/AlBarakah-Philippines/ and https://www.instagram.com/albarakah.ph/  for more information and updates. 

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