Saturday, August 31, 2019

A Wine Launch of a Different Kind: Making the World a Kinder Place, One Step at a Time with Barefoot Wines

A kind word here and a good deed there, it all goes a long way. One wine brand takes it a few steps further...

Barefoot Wines recently launched The Barefoot ARK Kick-Off at Gourmet Gypsy Art Cafe last August 29, 2019 advocating massive positive change through little acts of kindness. The unique Acts of Random Kindness (ARK) campaign is a timely social media movement aimed at promoting, encouraging and motivating people to perform small acts of kindness through the Barefoot ARK social media pages. The novel campaign built around positivity is consistent with the brand character of Barefoot Wines, a specialty wine brand from California known for its distinctly fun and casual personality as well as pioneering worthy-cause marketing. These values have helped Barefoot Wines earn the distinction as America's Most Beloved No. 1 Wine Brand. Time to stop whining, and start wining for good vibes with Barefoot Wines...

The eclectic yet homey vibe of Gourmet Gypsy Art Cafe along Roces Avenue in Quezon City seemed the perfect fit for a brand like Barefoot Wines. Laid-back with a subtle Bohemian feel, music and good food filled the afternoon with a whole lot of good vibes at the Barefoot Wines ARK Kick-Off.

Fun, flavorful and approachable, Barefoot Wines is the most awarded wine brand in the world offering something for everyone. The name of the brand reflects the free-spirited nature of its original founder, Davis Bynum, back in 1965 and an homage to the traditional method of crushing grapes. In 1986, entrepreneurs Michael Houlihan and Bonnie Harvey took over the brand adding the iconic footprint logo on their labels as well as laying the foundation for the fun, casual and quirky persona of the brand that has endeared it to a diverse base of wine lovers around the world. Barefoot Wines is now part of the extensive portfolio of E. & J. Gallo, a family-owned company and a leading provider of California wines around the world. At Barefoot Wines, it starts with the notion that "wine should never be taken seriously" with the conviction that "when you follow your heart there's just no limit to how far your wine will grow". The Barefoot Wines story is both fun and inspiring, and it shows in their diverse collection of signature wines.

Emperador Distillers, Inc. brings America's Most Beloved No. 1 wine brand to the local market and exclusively distributed by S&R Membership Shopping. The extensive selection from Barefoot Wines include Red Moscato, Pink Moscato, Sangria, Sauvignon Blanc, Merlot, Cabernet Sauvignon and the Sweet Red Blend. Barefoot Wines offers more than 16 varietals, and there's definitely one or more that has your name on it. Food-friendly and affordably priced, the fruit-forward varietals and blends range from robust reds to crisp whites and everything in between. And then some.

The story of Gourmet Gypsy Art Cafe is equally inspiring, starting with a school called Open Hand founded by Chef Waya Araos-Wijangco to prepare young adults with special needs for work and employment. The restaurant is a social enterprise, serving as a transition lab offering an extensive menu using the finest local ingredients sourced from known farmers, producers and purveyors. Every dish at Gourmet Gypsy Art Cafe is made from scratch without the usual preservatives, extenders and MSG. Many dishes are inspired by their travels, and you can travel the world on your plate at Gourmet Gypsy Art Cafe. It was a perfect fit for the Barefoot ARK launch. 

The world, it seems, has just grown way too fast and a refreshing glass of wine adds that much needed pause of positivity everyone needs. The incessant barrage of disturbing news and rising concerns on climate change and social conflicts dominate the day's feed. Along the way, we all lose touch with that innate kindness hardened by all the bad news. Barefoot Wines takes the first step in changing the narrative by encouraging little acts of kindness. After all, it's the little things that can build up to a better tomorrow if everyone gets in the act. The Barefoot ARK is a kindness movement aimed at changing things for the better, one small step at a time with easy, little deeds that make the world just a little better for everyone. Everything and anything has to start somewhere, why not let it start with you?

There's an unmistakable Pay It Forward vibe from years back that resonates with the ambitious social initiative of Barefoot Wines, but the concept remains relevant to this day. The Barefoot ARK is the much needed kindness movement to start some change for the better, and it all begins with that one small step. A smile or a simple "thank you" can change another's outlook. For many, it may be just what they need to go through their day. Through the Barefoot ARK Facebook Page and Instagram, followers and volunteers are encouraged to do, post, and share acts of random kindness. Isn't it time to replace all those social media posts on incessant rants and non-stop whining from our feeds?

While these deeds can significantly brighten one person or community's life, posting and sharing these deeds also help make social media a better place for all of us. These enlightened posts can ignite the spark to encourage others to do the same, and balance the angry bitterness with even a tiny glimmer of positivity.

In addition to the Barefoot Ark Facebook Page and Instagram, Barefoot encourages many more to spread some positivity through its monthly search for ARK of the Month where acts of random kindness posted on social media may be nominated to win prizes care of Barefoot Wines Philippines. Try it for a change, and see how it transforms you making you feel a little bit lighter.

A soothing sip from the collection of Barefoot Wines gets you on track with some seriously good vibes...

...with its light and refreshing notes. Wine doesn't have to be complicated. And you'll find your favorite among the over 16 varietals from Barefoot Wines.

A humid afternoon calls for a refreshingly crisp and dry, mildly sweet Barefoot Wines Sauvignon Blanc with its subtle hints of honeydew melons, sweet nectarines and juicy peaches capped by a whisper of zesty citrus notes.

Another sip seals the deal. But the end of the casual tipple starts a renewed spirit to do things differently with a more positive spin. Join the kindness movement with The Barefoot ARK initiative, and you'll just feel lighter. And better. 

To find out more about Barefoot Wines, Like and Follow Barefoot Wines Philippines/@barefootwinesph on Facebook, Twitter and Instagram.

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