Wednesday, November 28, 2012

Food News: Gerry's Grill Opens Third Branch in Singapore

Gerry's Grill expands it branch network with a third branch in Singapore. After just nine months from the opening of its second branch in Singapore, Gerry's Grill successfully opens its third outlet in Makasuntra Glutton's Bay at the Esplanade Waterfront, a popular food destination among locals and tourists.

Makasuntra brings together the best and most popular food vendors around Asia at very affordable prices. "Aside from expansion, the opening of more branches in Singapore aims to promote Filipino cuisine in locales where many tourists go. It's about time we go mainstream," says Gerry Apolinario, chief executive officer (CEO) and president of Prime Pacific Grill, Inc. (PPGI), operator of Gerry's Grill. Like its local counterparts, Gerry's Grill branches in Singapore offer Filipino bestsellers like Kare-Kare, Grilled Pusit, Crispy Pata, and Bulalo, among others.

The first Gerry's Grill branch in Singapore opened at the Rasapura Masters foodcourt at Marina Bay Sands on January 2011. Gerry's second, located at Cuppage Road was opened on February this year, in time for the restaurant's 15th year anniversary. "The Cuppage branch which can accommodate at least 200 guests is a favorite event destination for Pinoys in Singapore - birthdays, christening, and even weddings. A huge 40% of our customers are locals and tourists," adds Apolinario.

Gerry's is also set to open in Quatar, its first foray in the Middle East, next month. The opening of Esplanade and Quatar will bring Gerry's overseas branch total to six this year. The leading grill restaurant in the Philippines has two branches in the US. At the homefront. Gerry's is also gearing up for more expansion. Before the end of 2012, it is expected to open five more branches: Centrio, Cagayan de Oro; Robinson's San Manuel, Palawan, Imus, Cavite; General Santos City, and Sm City Dasmarinas. Gerry's currently has a 52-branch network nationwide.

PPGI recently expanded its food service business with a new dine-in concept dubbed "Kusina ng Gerry's", a do-it yourself/fast casual restaurant which opened its first branch at the 3rd Level of Lucky Chinatown Mall at Regina Regente Street in Binondo, Manila. A second Kusina was recently opened at the Harbor Point in Subic. "Kusina will open at three more locations hopefully in time for Christmas - Imus, Cavite; Dagupan, and Cagayan de Oro," reveals Apolinario.

Good food, good times. Here's wishing Gerry's Grill more success in both their local and international expansion...

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