Friday, December 6, 2013

Step Up to Johnnie Walker Red Label

You're invited to step up to Johnnie Walker Red Label, the world's number one scotch whisky...

Starting December 1, Johnnie Walker Red Label will be made more accessible to Filipino consumers, with the 1L bottle priced at only P 650 SRP, and the 750mL bottle for only P 490 SRP in leading supermarkets. Now you can step up to Johnnie Walker Red Label and enjoy this iconic blend.

To celebrate this cool and special announcement, Johnnie Walker hosted an interactive mixing, tasting and mentoring session at the Balcony Gastropub last Decmber 4, hosted by Gino Quillamor of RX93.1, Aaron Atayde of Magic 89.1 and Johnnie Walker's Global Brand Ambassador, Tom Jones.

Dubbed as the Johnnie Walker Red Label Academy, Johhnie Walker Global Brand Ambassador Tom Jones took select guests on a journey through the rich heritage and unique enjoyment of Johnnie Walker Red Label. And I was ready to step up to the world's best-selling whisky brand...

Johnnie Walker Red Label, known as the pioneer blend of the Johnnie Walker family, began from humble beginnings in a small shop in Kilmarnock way back in 1820 and has since grown to be one of the world's most iconic global brands. Originally named the "Special Old Highland Whisky," a special blend designed to be perfect enjoyed either neat or with a mixer, providing a depth of flavor even when mixed with ice, water or soda, it was renamed Johnnie Walker Red Label in 1909 due to its distinct label. Then, the Walker family instituted two significant changes that would forever be associated with their signature blend: the use of a square bottle for ease of shipment and less breakage, and an angled orientation for their red label to make it stand out more with increased branding. To this day, these innovations remain the most iconic features of the world's number 1 Scotch Whisky, and part of Johnnie Walker's range of award-winning whiskies accounting for more than 18 million cases annually. Now that's a lot of whisky, and Johnnie Walker's Global Brand Ambassador, Tom Jones, put it all in perspective, each time you you raise a glass of Johnnie Walker Red Label, the rest of the world joins with you in a toast.

Johnnie Walker Red Label combines the light and delicate whisky of Scotland's east coast with the heavy and peaty whisky of the west coast, resulting in a smooth smooth blend with a robust whisky flavor and depth that can hold its own when mixed with anything. Tom Jones shared that in some parts of the world, green tea or even coconut water is mixed with Johnnie Walker Red Label, reflecting the different tastes around the world.  Fresh, vibrant with sweet, peaty, vanilla, citrus, spicy, and malty notes, finishing with a lingering smoky signature, all in a shot of Johnnie Walker Red Label. Johnnie Walker glasses with the iconic square shape were then distributed, and it was time to mix it up. 

Start with a refreshing Johnnie Ginger, with ginger ale and garnished with a lime wedge...

...and follow it up with Johnnie Red Soda with your favorite cola and an orange twist...

...or have it neat and straight up, pure and simple, like a shot of what many describe as "liquid sunshine." Sometimes less is more, and with the world's best-selling scotch whisky, you simply can't go wrong.

"Nothing typifies the Walker's journey more than the pioneer blend, Johnnie Walker Red Label. The story of this blend exemplifies the bold ambitions of the Walker family," shares Tom Jones. "The Walker family needed a whisky that travelled well - one with a depth of flavor even when mixed with ice, water or soda; one that would transcend cultures, tastes and climes." And here's a toast to the Walker family, and their magnificent blend.

Now, it's your turn to step up. Grab your Johnnie Walker Red Label and create your very own JW Red Label moment with these easy recipes:

Johnnie Red Soda - The Perfect Serve

1 part Johnnie Walker Red Label
2 parts of Lime Soda
Optional: Orange Twist

Pour the whisky into an ice-filled glass, top up with lime soda and rim the glass with an orange twist. You can also use a cola instead of lime soda.

Johnnie Ginger

1 part Johnnie Walker Red Label
3 parts Ginger Ale
Lime wedge garnish

Combine in an ice-filled glass and stir. Add a lime wedge garnish for additional zing.

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