Dreamers on the High Seas: SeaKing by Superb Catch, Inc. Celebrates 20 Years of Smooth Sailings with New Product Offerings

"All our dreams can come true if we have the courage to pursue them."

Walt Disney's memorable quote continues to drive Superb Catch, Inc. and their flagship brand, SeaKing, to reach ever higher in their quest to provide the very best fresh seafood products in the country. It's an inspiring story that began twenty years ago when four siblings began de-boning fish harvested from their father's fish pond at home and hauling the fresh catch to various wet markets. You can say it was a company built with their bare hands, hard work, resilience and perseverance, all essential ingredients in creating a successful enterprise in the tried and tested old-fashioned way.

Today, the Uy siblings are at the helm of the leading milkfish and salmon supplier in the Philippines. As Superb Catch, Inc. celebrates 20 years of growth driven by their brand, SeaKing, consumers and customers both here and abroad can expect even more exciting things from the Uy siblings...

"If you don't have any dream, you wouldn't know where to start. It's all about being happy with what you do and we are all happy we get to continue our father's legacy, Mr. Eugenio Sevilla Uy."

From de-boning to delivering the day's freshest catch to the markets twenty years ago, the Uy siblings now have an impressive customer portfolio of well over 1,500 key accounts which include leading supermarkets, restaurants and hotels around the country and abroad. The SeaKing brand has gone beyond our shores with export sales reaching Guam, Japan, South Korea, Australia, the Middle East, the United Kingdom, Canada and the USA. Superb Catch, Inc. has an impressive 20-ton per day capacity and there's just no slowing down as the Uy siblings go full steam ahead. What began with their father's fish pond is now an enduring legacy to the family patriarch.

"We are committed to deliver the best, and we will always do that together."

Family always comes first. Led by Jennifer (second from left), Superb Catch, Inc's President, the success of the company has always been rooted with strong family bonds. Supported by siblings Jeffrey (extreme left) as Chief Operations Officer, Shirley (third from left) as Corporate Secretary and Nancy (extreme right) as their Corporate Treasurer, you just can't beat a tightly-knit team. Together from the very start, the Uy siblings have successfully navigated the company through both rough and smooth waters. And the future looks even brighter... 

"We intend to continue delivering quality products and through our passion we have not only captured the hearts of Filipinos but their trust and confidence in the SeaKing brand."

With success comes a firm commitment from the siblings, shared at a lavish 20th anniversary celebration at Makati Shangri-La, Manila last Friday, November 8, 2019. It's a promise that comes straight from their hearts, that each vacuum-sealed pack and bottle bearing the SeaKing brand is the freshest and the very best following the strictest world-class standards. There's absolutely no compromises when it comes to quality control, and Superb Catch, Inc. has a dedicated team that's always up to the task. Each product goes through a protocol of standards with three production process points that begins with Fresh Frozen Seafood passing through a Strict Production Process based on International Food Standard Approved Operations. From the freezing temperature to the implementation of a First-In, First-Out policy, there's just no short cuts at SeaKing's processing plants. And twenty years later, the de-boning of milkfish is still done meticulously by hand. 

The anniversary celebration at Makati Shangri-La, Manila was also an occasion for thanksgiving, as the Uy siblings thanked their customers and suppliers for twenty years of continued support in a lavish celebration. The Uy siblings also treated guests with attractive raffle prizes for that festive vibe. There really was a whole lot of good vibes that afternoon at Makati Shangri-La, Manila.

The success story began with a single product, milkfish, harvested from their father's fish pond. Increased volumes paved the way for their entry to the frozen milkfish market with their de-boned, smoked and marinated whole milkfish variants. Today, the SeaKing brand includes bottled milkfish products in a wide variety of tasty options...

...from variants inspired by comforting local flavors such as Bicol Express, Oriental Tausi, Adobo Classic and Authentic Binagoongan...

...all the way to classic flavors like Spanish-Style, Tomato Sauce and Hot & Spicy Tomato Sauce. Each product is pure freshness in a bottle, simply open and it's ready to serve. If you prefer Bangus Flakes in Oil, SeaKing has that covered too.

Milkfish remains a core product of the SeaKing brand, and this is reflected in their extensive product portfolio. But the brand has its sights on the proverbial bigger fish... 

Superb Catch, Inc. and the SeaKing brand now offers premium Wild Alaskan Salmon, the first in the country and another milestone in the company's history. Said to be the very best and healthiest seafood protein in the world, SeaKing's Wild Alaskan Salmon offerings will surely be one of the company's hottest products yet. SeaKing will be offering wild salmon straight from the cold and frigid waters of Alaska. And no, you won't find Atlantic or farmed salmon with the SeaKing brand. Only wild salmon from the world's largest ecological stronghold in Alaska will do. Wild Alaskan Salmon feeds exclusively from Mother Nature's menu of crabs, shrimps and krill giving its flesh a deep and vibrant color. And the flavors are also more intense, deeper and much rounder compared to farmed salmon that's fed on chemical-filled pellets. Salmon can be enjoyed raw, smoked, grilled, sauteed or baked and guests at the 20th Anniversary celebration of the SeaKing brand were treated to a variety of tasty salmon dishes... 

...like Salmon Skewers draped in a thick and mildly sweet sauce. The firm yet buttery soft texture of Wild Alaskan Salmon delivers an indulgent richness with each bite complemented by the sauce, fresh peppers and onions. The fatty fish offers bold yet clean flavors, draping the palate with its indulgent notes.

And there's more. The Baked Salmon with Beurre Blanc delivers multiple layers of richness from the natural notes of the fresh Wild Alaskan Salmon to the silky smooth cream sauce made with butter and lemon.

The texture of the salmon remains firm yet melts-in-your mouth while delivering a burst of fresh and clean flavors. Free-swimming and wild-caught salmon just has a much better bite than farmed salmon. The freshness and quality of the Wild Alaskan Salmon is immediately evident from the very first bite. Add some equally indulgent beurre blanc to the mix and you'll go for another bite. And another...

The Grilled Salmon Steak with Lemon Garlic Sauce is yet another masterful expression of the most elegant of fish, born in the pristine fresh water rivers and streams before heading out to the open ocean to return once more to the exact fresh water spot to lay its eggs for the next generation. It's a fish that's steeped in both lore and mythology, making you appreciate it even more with each bite.

The creamy lemon-garlic sauce complements the buttery richness of the salmon without overwhelming its delicate flavors. SeaKing currently offers Wild Alaskan Salmon in four variants with Wild Alaskan Keta Salmon Chunks, Wild Alaskan Keta Salmon Belly, Wild Alaskan Pink Salmon Steak and Wild Alaskan Keta Salmon Slab.

SeaKing truly is a total seafood brand with milkfish, salmon, squid, cream dory and even smoked roundscad galunggong in its growing inventory of products. And the best part? Consumers can enjoy the same high-quality seafood preferred by leading restaurants and hotels at home for their family to enjoy with SeaKing's strong retail presence and availability in leading supermarkets all over the country. At the anniversary celebration, the Uy siblings visited each table to renew their bonds with key customers and suppliers...

...before heading back to the stage, this time with the entire management team of Superb Catch, Inc. for the finale. It's a story that continues to inspire, recreated with each tasty bite of their signature products.

But the Uy siblings aren't done just about yet. The SeaKing brand will soon have an expanded product portfolio that will include dried fish, fish sauce and even fermented shrimp paste for the local market. And this will all be done at their newest 20,000 square meter processing plant opening in January next year. 

For the Uy siblings, the company's success is one way to honor the family patriarch's legacy. But it's also proof that strong family ties and dreamers can venture far out in the high seas and come back with the prized catch. They've been doing it for twenty years. And they've done it well. Smooth sailing or rough waters, you can always count on Superb Catch, Inc. and the SeaKing brand to bring in the milkfish. And the Wild Alaskan Salmon to your plate...

For more on SeaKing products by Superb Catch, Inc., call (632) 285-7772 to 75. You can also visit their website at https://www.seaking.com.ph/.

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