Monday, February 14, 2022

A Taste of Ireland in a Box by Bord Bia

The sights and flavors of Ireland in a box, packed, sealed and delivered by Bord Bia. From the edge of Europe, experience a taste of Ireland by simply opening the box...


The three year campaign for European Pork and Beef in the Philippines financed by the European Union comes to an end, but long-term relationships with importers and traders remain strong and intact despite the lingering pandemic. With travel still restricted, the Irish Food Board or Bord Bia brings Ireland to you in an innovative package that transports you with a unique sensory experience to the Emerald Isle. Just open the box, and let your journey begin for a peek at Bord Bia's advocacy... 


Known all over the world for its premium beef, pork, seafood and dairy, Ireland is Europe's bountiful food basket blessed by an abundance of natural resources. The highest quality beef and pork are just some of the island's top exports, prized and sought after by top chefs for its rich flavors (for more on Bord Bia, see my previous posts, Let's Talk Irish Beef...At The Bord Bia Dinner in Discovery Primea's Flame and The Chef's Choice: Bord Bia Brings World Class Quality Irish Pork and Beef to the Philippines and to Your Plate). In yet another innovative concept, Bord Bia brings Ireland to you packed in a box...


The custom-designed box features a screen showcasing a short video of Ireland's iconic scenery and resources, taking you the Emerald Isle...


...but more surprises are in store to complete your journey.


Beneath another layer, Ireland's world's famous products offer a taste of the Emerald Isle for a sensory experience.


From Donegal, the Bogcotton Candle is a sustainably sourced, organic and handcrafted product that celebrates the ancient Irish boglands with its fragrant scent... 


...while the world famous Irish spirit from Cork, Jameson, made from Ireland's pristine, pure and clear water soothes the palate with its legendary smoothness. 


On the rocks? Ditch the ice. The Connemara Marble Whiskey Stones from Galway keeps your favorite drinks cold without diluting it for fresh and bold notes with each sip all the way to the last. 


From Wexford, the Irish Sea Salted Caramel Bar is an indulgent limited edition caramelized white chocolate bar handmade with pure flakes of natural sea salt inspired by the flavors and landscape of Ireland.


Rich and decadent with the sinful white chocolate notes tempered by the sea salt, it's a taste of Ireland and its scenic coastlines in every bite.


To complete your virtual tour of Ireland, pull out the VR Headset by unfolding the top cover and clipping the side panels down. Scan the QR Code to view in the YouTube app, place your phone as indicated in the instructions and enjoy 360° views of a working Irish farm tour. As we slowly transition to the new normal, some things just never change. Like the consistent quality of Irish produce, showcased in a lavish sensory experience packed, sealed and delivered by Bord Bia...

For more on Bord Bia, visit their FB Page at https://www.facebook.com/BordBia/ and their website at https://www.bordbia.ie/ for more information. You can also check out https://www.facebook.com/EUPorkandBeefPH/ for more local updates.

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