Thursday, August 18, 2016

Experience the Power of Z3N and the #Zenvolution

The ZenBook 3, Transformer 3, and ZenFone 3 finally arrives in the's the power of Z3N.

Laptops, tablets, and smartphones combining zen-like simplicity and's the #Zenvolution by ASUS with its third wave of innovative new products. After weeks of anticipation and excitement, ASUS recently unveiled the complete line-up of the advanced ZenFone 3 Family, the sleek ZenBook 3 and the versatile Transformer 3 at the official Philippine launch at Sofitel Philippine Plaza last August 14, 2016. Here's a cool peek at the #Zenvolution...

Gracefully elegant yet modern and contemporary, the look and feel of the new ASUS ZenFone 3, ZenBook 3, and Transformer 3 combine functionality and power to help you stay connected, just what you need for your mobile lifestyle. As a food and travel blogger, it's exactly what you need to get the job done. And look good too.   

I've been a fan of the previous ASUS ZenFone2 Laser, but ASUS Global CEO Jerry Shen promises a richer experience with the new ZenFone 3 (for more on the ZenFone2 Laser, see my earlier post, See What Others Can't See: The New ASUS ZenFone2 Laser 5.0), and I definitely felt it at the launch.  

I was impressed with the previous ZenFone2, and the ZenFone 3 takes it to an even higher level (check out my food photos taken with the previous model at #SeeWhatOthersCantSee: Food Tastings with my ASUS ZenFone2 Laser and outdoor shots at #SeeWhatOthersCantSee: Urban Landscapes).

ASUS Head of Mobile Marketing, Erik Hermanson, described the advanced features of the new ZenFone3 series, equipped with the latest and most modern tools for that ultimate mobile experience. With so much packed in the new ASUS ZenFone 3, the brand takes on the major players in the category, providing even more options. 

At the launch, the Brand Ambassadors for the new ASUS ZenFone 3 were also introduced, reflecting the creative and dynamic lifestyle of the brand.

ASUS Head of Mobile Marketing Erik Hermanson (L) led the introduction of the dynamic Brand Ambassadors of ASUS, each one a key influencer in his and her respective field, with (L-R) innovative wedding videographer and visual artist Jason Magbanua, dancer and musician Gab Valenciano, and model, cosplayer and gamer Alodia Gosiengfiao, flanked by host Angel Jacob. The unique individual style of each brand ambassador showcases the versatility of the new ASUS ZenFone 3.

Incredible is now. The Zenvolution experience begins with the new ASUS ZenBook 3, completely redesigned with an ultra-sleek 11.9mm chassis weighing a mere 910 grams. But don't let the thin profile and light weight fool you, the new ZenBook 3 is packed with some tech muscle too. Crafted from aerospace-grade aluminum alloy with the signature ZenBook spun-metal finish, the new ZenBook 3 delivers unprecedented performance with its Intel Core i7 Processor, 16GB of high-speed 2133MHz RAM, up to 1TB PCle 3.0 x4 ultra-fast SSD, a next-gen USB Type C Port, and a powerful quad-speaker system by Harman-Kardon. The brilliant 12.5-inch display has a wide 72% NTSC color gamut with an edge-to-edge covering of tough, scratch-resistant Corning Gorilla Glass 4. Built tough, packed with all the features you need, while looking good too. With an innovative cooling system with the world's thinnest fan at only 3mm, you can enjoy all these incredible features with no worries. But there's more. The new ZenBook 3 features a glass-covered precision touchpad for smooth and accurate input incorporated with palm rejection technology, Smart Gestures, and handwriting support for enhanced usability. A built-in fingerprint reader with Windows Hello support grants users an instant one-touch access allowing them to sign-in and unlock the ZenBook 3 quickly and securely even without having to type a password or PIN. Now how cool is that? Available in three colors, Royal Blue, Rose Gold, and Quartz Grey, stay connected in style with the new ASUS ZenBook 3.

Mobile portability and performance are combined in the functionally-designed and elegant ZenBook Flip...

...and the new ASUS Transformer 3. The innovative 2-in-1 PC combines unrivaled performance and convenient portability for the ultimate mobile device ideal for both work and play. Precision-crafted from aluminum, the Transformer 3 is only 6.9mm thin weighing just 695g, yet has incredible structural strength and durability.

The Transformer 3 has a brilliant 12.6-inch display with a 3K resolution of 2880 by 1920 and a 275ppi pixel density for pin-sharp, detailed images and a color gamut of 121% sRGB for vibrant colors. Powered by a seventh-generation Intel Core processor, this handy device has all the muscle you need, with up to 512GB SSD and 8GB RAM for the ultimate performance. Don't be fooled by the small and compact size, the Transformer 3 means serious business. And if you want even more muscle in a light package, there's the new Transformer 3 Pro. Versatile, reversible, flexible...incredible is now.

But it's the ZenFone 3 that had me curious. I've been satisfied with my ASUS ZenFone2 Laser, but I have to tell you, I was blown away with the ZenFone 3 line of smartphones. The ultimate expression of ASUS smartphone technology, the ZenFone 3 is a fusion of zen-like design simplicity with performance. ASUS is definitely elevating the ZenFone experience, and taking it all the way to take on the major players in the category.

The new ZenFone 3 line of smartphones includes five variants, the ZenFone 3, the ZenFone 3 Deluxe, the ZenFone 3 Ultra, the ZenFone 3 Max, and the ZenFone 3 Laser, each designed to suit a variety of needs, interests, and budgets. Take your pick...

The ZenFone 3 features a large LCD screen (available in 5.2-inch and 5.5-inch models) driven by the new Snapdragon 625 processor at its core with 4GB RAM and 64GB storage. The ZenFone 3 also features a 16-megapixel rear camera and 8-megapixel front camera so you can look good with your selfies.  The ZenFone 3 Deluxe comes with a 5.7-inch Super FHD AMOLED display with Tru2Life technology packed in a full-metal unibody with invisible antenna design for clean lines. And for serious smartphone photography enthusiasts, the ZenFone 3 Deluxe is equipped with the Pixelmaster 3.0 camera, with the Tri-Tech auto-focus system, color correction sensor, and 23-megapixels for that ultra-sharp snap. The much larger ZenFone 3 Ultra features an impressive 6.8-inch 1080 LCD screen with 4K TV-grade video processor so you can watch your favorite videos on the net with unmatched brilliance and resolution. The ZenFone 3 Laser is another smartphone designed for photography enthusiasts with its 5.5-inch full HD display and a 13-megapixel camera with the Sony IMX214 sensor, color correction, and image stabilizer for sharper images. The ZenFone 3 Max is the entry-level variant delivering advanced features with value for money with its sleek signature metallic design and maximized energy features.

Five new ZenFone 3 variants, five unique expressions of the ZenFone philosophy, each one designed to match your lifestyle. Along with the ZenBook 3 and the Transformer 3, experience the power of Z3N and the Zenvolution with the new ASUS ZenFone 3 smartphones.

For more on the exciting new products from ASUS, check out their website at  and their FB Page at for more information and updates. 

Dude for Food is now on Facebook and Instagram, check out the FB Page and IG Feed for regular updates on good eats and cool tech. Better yet, click "Like" and "Follow" and enjoy the ride...just look for the FB and IG widgets on the right sidebar.

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